Welcome to the HyperX Media Digital Advertising Blog

Proud Sponsor of SLC SEM

October 20th, 2011 / Digital Advertising, Digital Campaigns, Natural Search - SEO, News and Events, Paid Search, Social Media by Alan Pohlman - President

Last night was the inaugural event for SLC SEM, a newly formed association of Utah search marketing professionals. The group was partially the brain child of our director of search several months ago who noticed a need to bring some of the great local SEM talent together to network and share ideas. He worked closely [...]

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Observations by an Intern

October 12th, 2011 / Digital Advertising, Digital Media Buying/Planning by Jordan Yospe - Digital Media Director

Observations from an Intern
As a marketing student I have been able to learn many different things related to
consumers and how to approach them and build good relationships with them. Marketing is all
about determining the needs of consumers and then creating a product or service that will satisfy
such need. The main focus is always the consumers: [...]

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Thinking of Taking Your Business Online? Here are a Few Things to Consider.

September 16th, 2011 / Web Development by Gary Kamen - Senior Digital Producer

After deciding to take their traditional brick-and-mortar businesses online, many business owners want to launch their e-commerce storefront as quickly as possible with all the bells and whistles. In some cases, this is simply a waste of time and money. The trick is to take it slow and ease into it. Here are a few guiding steps

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Buying Online Display Advertising Inventory

September 12th, 2011 / Banner Network, Digital Advertising, Digital Campaigns, Digital Media Buying/Planning by Catherine Byington - Sales Director

It seems simple enough, pick up the phone and call the #1 website in your region to secure your advertising campaign. You can’t go wrong with buying inventory from the biggest website in the area, right? WRONG!
It is a common misconception in the online advertising world that biggest is best. While the biggest websites do [...]

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HYPERX MEDIA NAMES JULIE BAZGAN AS VP, DIGITAL STRATEGY, AND GARY KAMEN AS SR. DIGITAL PRODUCER

August 23rd, 2011 / News and Events by Julie Bazgan Martinez - VP Digital Strategy

HyperX Media adds to its leading digital marketing team by hiring Julie Bazgan and Gary Kamen who bring over 15 years of digital and agency experience.

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HyperX Media Lunch & Learn with Social Media Club of SLC

February 2nd, 2011 / News and Events, Office Fun by admin

Even though the HyperX office AND staff smelled like Chicago Dogs and relish for days, I would say last week’s Lunch and Learn event with SMC and Da Hot Dog King was quite a success. It was great to see you all and meet a few new faces. I would like to thank everyone for [...]

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