Welcome to the HyperX Media Digital Advertising Blog

The Continued Emergence of Digital Media

November 2nd, 2011 / Banner Network, Design, Digital Advertising, Digital Campaigns, Digital Media Buying/Planning, Email Marketing, Mobile Advertising, Natural Search - SEO, Paid Search, Social Media, Viral Marketing, Web Development by Jordan Yospe - Digital Media Director

A recent Forrester Research study, an independent research company that provides advice to global leaders in business and technology, shows that interactive marketing/advertising spending will top $77 Billion by 2016!

Other telling stats in the study that show the healthy and growing behavior of online marketing include the rise of both social media and display media. We can see the emerging acceptance by advertisers to shift dollars from traditional media that are fading or losing effectiveness into new mediums online where people are spending the majority of their time reading, being entertained, and working.

HyperX Media has made it a focus to keep up with the changing nature of how people are consuming information. We have made it a focus to specialize in digital marketing to aid in the effectiveness of advertising campaigns, striving to put the right message in front of the right person, at the right time. At the consumer level, this includes engaging messaging and creative, coupled with partnerships on the websites they know and trust. It means being relevant for what they are interested in, if they are specifically searching products out via a search engine, or just casually informing themselves on a product through social media or a banner ad. For our clients, this means eye catching, dynamic creative, advanced targeting capabilities, detailed reporting, relevant engagement with their potential customers, and tracking of EVERYTHING from view, to a click to a mouse over, to an engagement, to a lead, and so on. HyperX is excited to help businesses and consumers usher in a new age in advertising technology. The shift of focus to the online world is a Win-Win because it means more advanced targeting with measurable results for advertisers, and more pertinent, relevant content and ads to those being advertised to.

You can download the Forrester study for yourself here.

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Proud Sponsor of SLC SEM

October 20th, 2011 / Digital Advertising, Digital Campaigns, Natural Search - SEO, News and Events, Paid Search, Social Media by Alan Pohlman - President

Last night was the inaugural event for SLC SEM, a newly formed association of Utah search marketing professionals. The group was partially the brain child of our director of search several months ago who noticed a need to bring some of the great local SEM talent together to network and share ideas. He worked closely with Elisabeth Osmeloski from Search Engine Land (http://searchengineland.com/) and what was a really good idea is now a really great group for local search and online marketers.

The group’s focus will be on SEM (SEO, PPC, etc.), but will also tie in how search affects all forms of online and offline marketing. Participants include search and digital agencies, in-house search teams, consultants, online marketing professionals, students and people who just want to learn about the industry.
The event last night was well attended and there is no doubt future events will be very successful. They announced that Danny Sullivan (http://searchengineland.com/author/danny-sullivan), widely considered one of the top search “gurus” around, will headline an upcoming monthly event. They also announced a big event in partnership with Bing and the Sundance Film Festival.

HyperX Media is proud to be a Founding Sponsor of SLC SEM. We are eager to have an active role in this unique association and watch it grow. It’s fun to meet with people in the industry and learn from each other. If the inaugural event last night is any indication of what the group will become, watch out, there are some really good things to come! We encourage you to become a member if you are near Salt Lake City, or interested in traveling here for our monthly events.

To learn more about SLC SEM, please visit the following:

http://www.slcsem.org/
https://www.facebook.com/SLCSEM
@slcsem

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Engagement Marketing

September 28th, 2011 / Digital Advertising, Digital Campaigns, Digital Media Buying/Planning, Natural Search - SEO, Social Media, Viral Marketing by Julie Bazgan Martinez - VP Digital Strategy

Engagement Marketing is nothing new. The digital landscape has transformed the way people communicate, digest and share marketing, and receive their advertising, making it more important than ever to incorporate an Engagement Marketing strategy into your online and offline planning.

Dave Chaffey’s recent Ad Tech London presentation on 12 Digital Marketing Trends for 2012 (you can see what they are and download the PowerPoint deck here) states that “An engagement strategy is important to cut-through,” and “The importance of developing an engaging, shareable brand increases each day: algorithms and people FAVOUR THE MOST ENGAGING BRANDS.”

When people interact with a brand in a personal way by participating and engaging, they are far more likely to become brand advocates and word of mouth marketers. This goes way beyond Facebook “Likes.” And with Search incorporating online engagement into its algorithms, it is vital to take a proactive role in strategically growing and nurturing your online engagement. Google using data from Google+ in search results makes the search experience much more personal. The implications of this are highly significant for brands.

Phygital Marketing (when the physical world meets the digital world) illustrates how digital devices and QR code technology are perfectly suited to engage people by combining things we do and interact with in our everyday life with an active, engaging, fun call to action. Check out what Fiat did recently with their Fiat Street Evo app. Hiding prizes in traffic signs? Pretty innovative, I’d say.

There are many ways to acquire customers and keep them engaged. Technology and a sound creative/communication strategy can personalize the marketing experience and keep customers coming back.

Are you incorporating an engagement strategy into your planning efforts? What out of the box and innovative ways are you using to engage your customers?

Are your marketing efforts relying on Interruption Marketing? Is that the best way to spend your marketing dollars? Get in touch with our Engagement Marketing experts at info@hyperxmedia.com for a consultation on what we can do to support your business.

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