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10 Social Media 2011 Highlights

December 27th, 2011 / Digital Advertising, Mobile Advertising, News and Events, Social Media by Alan Pohlman - President

Here is a link to a great Social Media Marketing article with excellent data from ClickZ.

http://www.clickz.com/clickz/column/2134516/social-media-2011-highlights-included

A quick summary of the article:
- Facebook is still King and You Tube is second.
- LinkedIn is picking up some steam.
- Blogs are underutilized.
- Unlike Tricks, Social Media isn’t just for kids.

It’s a quick read with some really good data.

If you are interested, here is the link to the same report for 2010:

http://www.clickz.com/clickz/column/1934373/social-media-2010-highlights-included

Happy New Year to all!

Alan

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HyperX Media Attends the SLC|SEM Event

December 15th, 2011 / News and Events by kuulei@hyperxmedia.com
SLC|SEM December 2011 Event

SLC|SEM December 2011 Event

December 14th, 2011 was the SLC|SEM organization’s third event.  HyperX Media’s VP of Digital Strategy, Julie Bazgan Martinez, and Manager of Search and Social Media, Kuulei Hanamaikai, attended the event hosted at the Red Rock Restaurant & Brew Pub’s Fashion Place location.

The December SLC|SEM event was social in nature, but the SLC|SEM team set up subject specific stations where members could discuss topics such as Search Engine Optimization, Content Development, Paid Search, Link Building and much more.  Many SLC|SEM members enjoyed time kicking back with other industry professionals as they swapped business cards and stories.  The event was a great success!

About SLC|SEM
SLC|SEM is an organization headed by Elisabeth Osmeloski, who is currently the Executive Features Editor for Search Engine Land, the industry’s leading news publication lead by Search Guru, Danny Sullivan. SLC|SEM’s mission is:

  • To unite Utah’s vibrant digital marketing scene
  • To create notoriety on a national level of the digital marketing innovation driven from Utah
  • To create awareness of SEM and complementary digital marketing channels in our region
  • To create and foster a strong community of companies and individuals pioneering digital marketing in the region

HyperX Media is a founding sponsor of SLC|SEM.  We encourage Digital Marketing professionals and those who are interested in networking with some of Utah’s most experienced search marketers to become members of SLC|SEM.

We look forward to the next event slated for January 18, 2012 and the February 2012 event, where Danny Sullivan will be the event’s keynote speaker. For more pictures from the December 2011 SLC|SEM event, please visit the HyperX Media Facebook page.

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Happy Birthday Stan Mickelson

December 15th, 2011 / Office Fun by kuulei@hyperxmedia.com
Stan and Juliette Mickelson at HyperX Media

Stan and Juliette Mickelson

Today is HyperX Media’s Stan Mickelson’s 50th Birthday.  The HyperX Media office celebrated Stan’s 50th birthday with a “special surprise luncheon” at Golden Corral, planned by HyperX Media President, Alan Pohlman on Wednesday, December 14th.  Stan’s lovely wife Juliette and colleagues from Kassing Andrews joined the HyperX Media office for lunch.  Stan was a good sport about our dining choice and commented, “It was a great palette cleanser prior to the seafood buffet at Deer Valley.”

After lunch, Stan was ushered into the HyperX Media conference room that was decorated with black balloons and vinyl wall hangings with witty sayings for a few rounds of BINGO.  Stan won all 3 rounds of BINGO and the blackout round as well.  He cleaned up on prizes such as rubber floor mats, energy drinks and the highly coveted Microphone shaped AM/FM radio.  Stan only had this to say about his BINGO skills: “What can I say? I’m lucky at BINGO.”

Jeff Morgan, HyperX Media’s CEO cited, “[Stan] is coming up on his third year anniversary in January. His sales leadership has been a key to our success and growth over the last three years.” HyperX Media appreciates having Stan Mickelson as part of our team.  Thank you Stan – we celebrate you today!

To see pictures of the birthday festivities, please visit the HyperX Media Facebook page.

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HyperX Media Lunch Catered by Surefire Pizza

December 1st, 2011 / Office Fun by kuulei@hyperxmedia.com

Surefire Pizza Brings Lunch to HyperX Media

HyperX Media & Surefire Pizza

Surefire Pizza owners, Jeffrey & Melissa Whitehead, were gracious enough to treat the HyperX Media office to some authentic Italian pizza for lunch on Wednesday, November 30th.

Jeffrey and Melissa drove out their mobile,  5,000 pound wood-fired oven and began to make Chicken Pesto pizzas, Margherita pizzas and good old fashioned, Pepperoni pizza.    It was a great way to spend the last day of November 2011.  For more  luncheon images, visit the HyperX Media Facebook Fan page.

About Surefire Pizza
Jeffrey trained and became certified under master Pizzaiolo Carmine D’Amato from Naples, Italy. After having lived in Italy for two years, Jeffrey knows what great pizza is and is determined to create the same quality product in Utah.

Melissa, the co-owner, is a rare talent with a degree in pastry arts and in finance. She knows a lot about dough. She has also spent time living in Italy, and shares a passion for great Italian pizza.

SF 4

Wood-fired Oven - Hot Pizza in the Cold!

Surefire Pizza uses a Valoriani wood-fired oven imported from Italy and mounted onto a custom built trailer. Using seasoned hard wood, they fire the oven between 750-900 degrees.

It usually takes about an hour to get the oven up to temperature. Though once heated up, they’re able to cook pizzas in around 90 seconds.

Surefire Pizza’s pizza is handmade and cooked the way it’s been done in Naples for generations. The pizza is fragrant, thin, and soft with a slightly crispy crust.

Surefire Pizza uses the best imported and local ingredients we can. They use Caputo flour imported from Naples, Italy and San Marzano style tomatoes that are simply crushed with sea salt added.

They also use imported Parmigiano Reggiano and domestic “fior di latte” fresh mozzarella cheese. Their basil, pesto, and alfredo sauce are all produced locally.

Surefire Pizza is on Facebook

"Like" Surefire Pizza on Facebook

If you are looking for a new, exciting and delicious way to cater your next holiday event, office party or wedding reception, contact Surefire Pizza.  You can also “Like” and follow Surefire Pizza on Facebook.

Thank you Jeffrey and Melissa – lunch was incredibly delicious!

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Social Media Marketing Strategies and Schedules

November 18th, 2011 / Digital Advertising, News and Events, Social Media, Viral Marketing by Alan Pohlman - President

Each week we talk to several new companies that are trying to figure out the best social marketing strategy and leverage social media platforms like Facebook, Twitter and YouTube. Much like the SEM, Blogging, Web 2.0, mobile and lead generation “hot topics” of recent years, there is a lot of buzz and interest in social media marketing right now. A lot of companies feel they need to be doing social media marketing. But where do you start? How often should you be doing it? How do you develop a plan?

John Leavy answers a lot of these questions in a recent and very practical article for Entrepreneur. (http://www.entrepreneur.com/article/220678).

A few key points he makes in the article:
- The real motivation for businesses is to connect with customers and partners.
- It takes time, effort and a balanced schedule of content, so you need a plan.
- Your content should be consistent and compelling. (Don’t neglect it or appear “spammy”)
- He outlines a straight forward schedule that can be adapted by any business.

I really like the schedule John offers because it helps simplify a potentially daunting task of social media marketing into more easy to do daily tasks. Following that schedule would be a great way to start getting your company into the social media space.

Thanks John for the concise article.

If you have any questions about social media marketing or would like to bounce a few ideas off our heads, feel free to contact one of our social media experts any time.

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Proud Sponsor of SLC SEM

October 20th, 2011 / Digital Advertising, Digital Campaigns, Natural Search - SEO, News and Events, Paid Search, Social Media by Alan Pohlman - President

Last night was the inaugural event for SLC SEM, a newly formed association of Utah search marketing professionals.  The group was partially the brain child of our director of search several months ago who noticed a need to bring some of the great local SEM talent together to network and share ideas.  He worked closely with Elisabeth Osmeloski from Search Engine Land (http://searchengineland.com/) and what was a really good idea is now a really great group for local search and online marketers.

The group’s focus will be on SEM (SEO, PPC, etc.), but will also tie in how search affects all forms of online and offline marketing.  Participants include search and digital agencies, in-house search teams, consultants, online marketing professionals, students and people who just want to learn about the industry.
The event last night was well attended and there is no doubt future events will be very successful.  They announced that Danny Sullivan (http://searchengineland.com/author/danny-sullivan), widely considered one of the top search “gurus” around, will headline an upcoming monthly event.  They also announced a big event in partnership with Bing and the Sundance Film Festival.

HyperX Media is proud to be a Founding Sponsor of SLC SEM.  We are eager to have an active role in this unique association and watch it grow.  It’s fun to meet with people in the industry and learn from each other.  If the inaugural event last night is any indication of what the group will become, watch out, there are some really good things to come!  We encourage you to become a member if you are near Salt Lake City, or interested in traveling here for our monthly events.

To learn more about SLC SEM, please visit the following:

http://www.slcsem.org/
https://www.facebook.com/SLCSEM
@slcsem

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Utah Olympic Park | Free 2 For 1 Coupon

July 15th, 2010 / Design, Digital Campaigns by admin

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What Would You for a Movie Ticket?

July 8th, 2010 / Design by admin
What Would You Do for a Free Movie Ticket?

What Would You Do for a Free Movie Ticket?

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