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HyperX Media Attends the SLC|SEM Event

December 15th, 2011 / News and Events by kuulei@hyperxmedia.com
SLC|SEM December 2011 Event

SLC|SEM December 2011 Event

December 14th, 2011 was the SLC|SEM organization’s third event.  HyperX Media’s VP of Digital Strategy, Julie Bazgan Martinez, and Manager of Search and Social Media, Kuulei Hanamaikai, attended the event hosted at the Red Rock Restaurant & Brew Pub’s Fashion Place location.

The December SLC|SEM event was social in nature, but the SLC|SEM team set up subject specific stations where members could discuss topics such as Search Engine Optimization, Content Development, Paid Search, Link Building and much more.  Many SLC|SEM members enjoyed time kicking back with other industry professionals as they swapped business cards and stories.  The event was a great success!

About SLC|SEM
SLC|SEM is an organization headed by Elisabeth Osmeloski, who is currently the Executive Features Editor for Search Engine Land, the industry’s leading news publication lead by Search Guru, Danny Sullivan. SLC|SEM’s mission is:

  • To unite Utah’s vibrant digital marketing scene
  • To create notoriety on a national level of the digital marketing innovation driven from Utah
  • To create awareness of SEM and complementary digital marketing channels in our region
  • To create and foster a strong community of companies and individuals pioneering digital marketing in the region

HyperX Media is a founding sponsor of SLC|SEM.  We encourage Digital Marketing professionals and those who are interested in networking with some of Utah’s most experienced search marketers to become members of SLC|SEM.

We look forward to the next event slated for January 18, 2012 and the February 2012 event, where Danny Sullivan will be the event’s keynote speaker. For more pictures from the December 2011 SLC|SEM event, please visit the HyperX Media Facebook page.

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Social Media Marketing Strategies and Schedules

November 18th, 2011 / Digital Advertising, News and Events, Social Media, Viral Marketing by Alan Pohlman - President

Each week we talk to several new companies that are trying to figure out the best social marketing strategy and leverage social media platforms like Facebook, Twitter and YouTube. Much like the SEM, Blogging, Web 2.0, mobile and lead generation “hot topics” of recent years, there is a lot of buzz and interest in social media marketing right now. A lot of companies feel they need to be doing social media marketing. But where do you start? How often should you be doing it? How do you develop a plan?

John Leavy answers a lot of these questions in a recent and very practical article for Entrepreneur. (http://www.entrepreneur.com/article/220678).

A few key points he makes in the article:
- The real motivation for businesses is to connect with customers and partners.
- It takes time, effort and a balanced schedule of content, so you need a plan.
- Your content should be consistent and compelling. (Don’t neglect it or appear “spammy”)
- He outlines a straight forward schedule that can be adapted by any business.

I really like the schedule John offers because it helps simplify a potentially daunting task of social media marketing into more easy to do daily tasks. Following that schedule would be a great way to start getting your company into the social media space.

Thanks John for the concise article.

If you have any questions about social media marketing or would like to bounce a few ideas off our heads, feel free to contact one of our social media experts any time.

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Proud Sponsor of SLC SEM

October 20th, 2011 / Digital Advertising, Digital Campaigns, Natural Search - SEO, News and Events, Paid Search, Social Media by Alan Pohlman - President

Last night was the inaugural event for SLC SEM, a newly formed association of Utah search marketing professionals.  The group was partially the brain child of our director of search several months ago who noticed a need to bring some of the great local SEM talent together to network and share ideas.  He worked closely with Elisabeth Osmeloski from Search Engine Land (http://searchengineland.com/) and what was a really good idea is now a really great group for local search and online marketers.

The group’s focus will be on SEM (SEO, PPC, etc.), but will also tie in how search affects all forms of online and offline marketing.  Participants include search and digital agencies, in-house search teams, consultants, online marketing professionals, students and people who just want to learn about the industry.
The event last night was well attended and there is no doubt future events will be very successful.  They announced that Danny Sullivan (http://searchengineland.com/author/danny-sullivan), widely considered one of the top search “gurus” around, will headline an upcoming monthly event.  They also announced a big event in partnership with Bing and the Sundance Film Festival.

HyperX Media is proud to be a Founding Sponsor of SLC SEM.  We are eager to have an active role in this unique association and watch it grow.  It’s fun to meet with people in the industry and learn from each other.  If the inaugural event last night is any indication of what the group will become, watch out, there are some really good things to come!  We encourage you to become a member if you are near Salt Lake City, or interested in traveling here for our monthly events.

To learn more about SLC SEM, please visit the following:

http://www.slcsem.org/
https://www.facebook.com/SLCSEM
@slcsem

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Going the Distance with Your Online Marketing Campaign Budget

September 13th, 2011 / Digital Advertising, Digital Campaigns, Digital Media Buying/Planning by Stan Mickelson - VP Sales

Frequently we meet with new clients eager to jump into the world of online advertising. They are launching a new product, service, brand or even a new company. We sit down with them, assess their ideas, efforts, and hopefully their objectives. Then we dance…

We dance around the elephant in the room – the budget.

Often, clients want to skirt the issue, hoping that somewhere in the discussion we will stumble across the exact solution for their needs for less than they want to spend.

Here’s an analogy for anyone considering a foray into the world of online (or any) advertising.

According to Google maps it is 302 miles from Salt Lake City, UT to St. George UT. (They say it will take 4 hours and 48 minutes. I guess they know about the horrible delays in Utah County). Let’s say that your vehicle gets 30 mpg at an average speed of 70 mph. You will need at least 10 gallons of gasoline to make the trip. At $3.50 per gallon, sufficient fuel will cost you $35.00 one way. Maybe you are in a hurry, and need to average 80 mph. You shave off a little travel time and also lower your mpg to 25. Now your trip will cost $42.

If reaching an advertising goal or objective is analogous to travelling to St. George, it is imperative that you have sufficient budget to fill the tank. If you want to reach your objective more quickly, it will require a larger budget. You don’t want end up walking by the freeway carrying a gas can.

Be wary of any purveyors of advertising products or services that will gladly sell you less than a full tank of gas…

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HyperX launches the largest Online Advertising Network in Utah

May 1st, 2009 / Banner Network, Digital Advertising, News and Events by admin

Salt Lake City, UT — January 15, 2009 — For over 8 years HyperX Media has been helping companies reach local and national online audiences on a pay-for-performance basis for clients ranging from small start-ups to multi-billion dollar enterprises. Using its proprietary C3 Process, HyperX partners with clients to drive targeted website traffic, capture highly qualified leads, cultivate customer relationships and close more first time and repeat sales. Along the journey, HyperX Media has realized that the internet offers a number of opportunities to help businesses more effectively reach their unique and local audiences. Recently, executives at HyperX Media sat down to brainstorm how it could harness the internet in a way to help local businesses reach their target market. While on a business trip down to San Diego, HyperX Media Utah’s Online Ad Network was born.

HyperX Media is Utah’s largest online ad network, consisting of more than 200 of Utah’s top local websites. The HyperX Media network allows business owners to reach Utah’s online customer base like never before. Jeff Morgan, CEO HyperX Media states, “HyperX Media is a groundbreaking product that is changing the landscape of how advertisers reach their local audiences through the internet. Our network of geographically based websites makes it affordable for any company to advertise to a huge local audience that was previously inaccessible. Our pilot program in Utah has been very well received and we look forward to rolling out our service to additional markets in the near future.”

Along with offering clients the ability to expand their reach, HyperX also uses data and research to optimize each campaign in a unique way to ensure the highest return on investment. “We are very excited about the launch of HyperX Media, Utah’s first and only online advertising network. Finally there is a cost effective and trackable way to deliver targeted web advertisements to local customers – both consumers and businesses. I am elated that we are on the cutting edge of the ever evolving online marketing industry. We look forward to working closely with many Utah based companies to increase their branding and awareness while driving web and foot traffic and sales.” says Alan Pohlman, President of HyperX Media.

HyperX Media prides itself in being progressive and staying on the forefront of online marketing trends and looks forward to continual growth in the years to come. To Learn More about HyperX Media. Visit www.HyperXLocal.com or call 801-566-0670.

Contact Info:
Alan Pohlman
President
HyperXMedia.com
801-566-0670
alan@hyperxmedia.com

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