Pioneers of
Content Marketing Automation
Est. 1998
GENERATE DEMAND, BUILD RELATIONSHIPS, DRIVE SALES
While other agencies are bragging about how many cans of soda they drink or their sweet new foosball table, we have our shoulders to the digital grindstone creating comprehensive campaigns that deliver ROI2.
INDUSTRY EXPERIENCE
Untie the tricky knot of complex sales cycles when selling to medical pros and in a B2B environment. Leverage our experience to skip the mistakes and jump right to ROI.
Medical Professionals
Deliver your message right into the hard-to-reach hands of docs & healthcare administrators.
Patients
Connect with the ultimate brand ambassadors through nurture & digital campaigns.
B2B
Convey compelling, laser-targeted messages to convert tire-kickers into lifelong clients.
Case Studies
AdvancedMD
OBJECTIVE:
Increase lead-to-opportunity and opportunity-to-sale conversion rates.
OUR SOLUTION:
Content marketing automation strategy. Paid lead vendor optimization. Full Marketo makeover. Compelling content development. Vigilant marketing automation enhancements. Call center lead qualification.
YEAR-TO-DATE RESULTS:
- 54% Increase in Total Sales
- 64% Increase in Opp-to-Sale Conversions
- 45% Increase in Total Sales Opportunities
Jean Brown Research
OBJECTIVE:
Increase highly qualified lead volume and decrease overall cost per lead.
OUR SOLUTION:
Optimization of corporate website and landing pages for conversion, SEO and mobile. New banner set designs. Multi-channel digital advertising strategy, implementation and optimization. Integrated traditional media campaigns.
TWO-YEAR RESULTS:
- 575% Increase in Lead Volume
- 27% Conversion Rate Improvement
- 647% Reduction in Average Cost Per Lead
The MGIS Companies
CHALLENGE:
Increase sales qualified leads and existing client sales activity.
OUR SOLUTION:
Comprehensive content marketing automation strategy and tactical plan. Marketing automation platform and CRM implementation. Revamped corporate website. eGuides, blog posts, infographics, webinars and email streams.
YEAR-TO-DATE RESULTS:
Transformed an old school promotional-based marketing approach into a modern automated-content-marketing machine.