Top 6 Ways B2B Healthcare Companies Should Use Marketing Automation

B2B healthcare companies are adopting marketing automation at a blistering rate. Are you? Since healthcare is one of the fastest growing industries — with no sign of slowing down — B2B healthcare companies are faced with the need to make their sales and marketing processes as efficient and effective as possible in order to stay […]

New Study: Why Sales Isn’t Using Marketing’s Content (& How to Fix It)

You have a great sales team: check. You have a great marketing team: check. The marketing team generates content for the sales team: check. The sales team uses the content: wait… they didn’t? If this is a phenomenon you have experienced, you are not alone. Reasons Why Sales Isn’t Using Marketing’s Content MarketingCharts shared the […]

The Formula to Solve Speed to Lead

If your average contact time is over five minutes, you aren’t getting the most out of your lead generation efforts. Commonly known as “speed to lead,” the time it takes your salespeople to contact new leads can make or break you.  As more marketing budgets favor online spending, many companies are not seeing the ROI […]

The Easy Bake Oven of Marketing Persona Creation

Rarely is anything in marketing fast, easy, or convenient. For any given project, you’re compiling data and KPIs, assessing UX, scoring leads, tweaking SEO, tightening up your calls to action, and more. Oftentimes, it feels like you’re cooking up a five-course dinner when you wish the process was more like instant ramen. It’s the same […]

3 Setup Tips for Acing Marketing Automation Reporting

Okay, you finally got the approval to buy some marketing automation software – now what? Using marketing automation software means you now have a wealth of tools at your disposal, so the smart move is to make sure they’re all working for you. Here are three tips for setting up your marketing automation reporting so […]

Inbound and Outbound Marketing: Why You Need Both

Inbound marketing has gotten a lot of press in recent years, as has its favorite child: content marketing. Marketers far and wide tout the benefits of inbound: it’s cost-effective, it’s personal, it builds relationships. Inbound marketing gives us the warm fuzzy feels, too. We like it. And we think it should absolutely be an integral […]

4 Easy Methods of Repurposing Content

  “Why reinvent the wheel when you can simply add more wheels to the machine? – Neil Patel You’re spending 30% of your marketing budget on content marketing – but are you seeing the ROI you want? Are you producing enough? Or are there still holes in your editorial calendar? Get more bang for your buck […]

Data Cleansing: Why Tidying Up Is Crucial to Marketing Automation

Are you fumbling with your marketing automation software? If you’re hearing complaints that an email campaign went out to the wrong contacts or you’re finding discrepancies in your reporting, it’s likely that your data is to blame for some of your problems. In fact, database cleanliness is one of the most common causes of marketing […]