Marketing Automation Manager

HyperX Media is a rapidly growing digital/content marketing firm based in Salt Lake City, Utah. We started guiding companies through the ever-shifting digital marketing landscape in 1998. While the solutions have evolved, our goal hasn’t: craft campaigns that transform tire-kickers into life-long customers. In a nutshell, we drive, nurture and convert leads for clients with complex purchase cycles.

Our Marketing Automation Manager will be responsible for providing expert-level marketing strategies, tactics and execution with a specific emphasis on content marketing, email nurture, conversion rate optimization (CRO) and marketing automation implementation.

Other responsibilities will include

  • Setup and maintenance of a variety of marketing automation platforms
  • Create assets within marketing automation platforms ensuring best practices are top of mind
  • Working with a team of design, content, and developer professionals to deliver on recommended strategies and tactics
  • Ability to design content marketing strategies within a marketing automation platform based on internal model

Required Experience

  • 2+ years implementing and deploying email nurture campaigns.
  • 2+ years implementing and managing campaigns through leading marketing automation tool(s) such as Marketo, Hubspot and ActON.
  • Strong skills in HTML coding and responsive email creation
  • 5+ years digital marketing execution experience (PPC, SEO, Social, Display, Affiliate and/or Email)
  • Marketo or Hubspot Certified (Preferred)

Desired Skill Sets

  • Expert-level understanding of diverse conversion rate optimization approaches and tactics
  • Front-end website/landing page/email coding using HTML, CSS, Javascript, JQuery, etc.
  • Ability to juggle multiple projects at once and to work in a fast-paced agency environment
  • Ability to create technically complex email campaigns that can be articulated to a non-technical audience
  • Proactive, self-motivated personality, requiring a low amount of supervision

Salary: Above Average – Based on Experience

Benefits: Health, Dental, 401k, Generous PTO Program

Apply

To apply for this position, please email a cover letter and resume to [email protected].