Inbound marketing has gotten a lot of press in recent years, as has its favorite child: content marketing. Marketers far and wide tout the benefits of inbound: it’s cost-effective, it’s personal, it builds relationships. Inbound marketing gives us the warm fuzzy feels, too. We like it. And we think it should absolutely be an integral […]
Hacks and tweaks are all the rage these days, so we thought we’d share one of our favorites with you: Google Tag Manager, also known as GTM. It’s so valuable that we don’t think of it as a hack, though. It’s really more of a no-brainer. Seriously. You should be using it to track conversions. […]
An Ode to the Wonderfully Weird Inner Workings of a Lead Marketing Agency Seth Godin is my spirit animal. I say this often. To anyone who’ll listen. Sometimes to people who won’t listen. And I’m definitely not the only one in the office who says weird stuff like this. We get weird here. It’s a […]
You should be retargeting. Here’s why: Retargeting increases your conversion rate. Did we mention it increases your conversion rate? Conversion, conversion, conversion… Whether you’re capturing emails with a lead gen form, optimizing your site for organic search or sharing compelling original content across your social networks, the ultimate goal is always the same: to convert […]
You can’t swing a dead cat in the marketing industry without hearing hype about another app, plug-in, feed, feature or social media platform you should be using. (Not that we’re swinging dead cats. Just live ones. Very, very gently…) And then there are the buzzwords. For a while, it was all about Early Adopters and […]
There are a lot of things that digital marketers should consider putting on their New Year’s resolution lists this year. The following is a list of six critical items that are missed by many of the business with which we meet and are guaranteed to improve return on marketing investment (ROMI) in 2013.
The Internet, cue Strauss’ Also Sprach Zarathustra music, is a universe of over 555 million websites and trillions of pages targeting specific segments of the over 2.1 billion internet users , as of January 2012. Feel free to be overwhelmed now. With the massive amounts of information and new websites added to the Internet every […]
We are all familiar with the adage: “Some things change, and some things stay the same.” But in the marketing world, we expect change—it is just part of playing the game. Trends continue to evolve with the ever-increasing social media and digital presence and, as industry experts, we are charged with predicting the next big thing.
The holiday shopping season is right around the corner. We have quite a few clients and potential clients asking the same questions: how can I pump up my local SEO presence? The answer: Create – Claim – Optimize you business’ Google+ Local page. For those who may not know, Google+ Local pages were formerly Google […]
HyperX Media works hard to ensure clients’ campaigns succeed and goals are met. The tool used to achieve this success is optimization. We buy inventory from hundreds of local niche websites, national exchanges, retargeting partners, video partners, and more. It is then our job to ensure the client’s budget is properly allocated to sites and […]