Inbound and Outbound Marketing: Why You Need Both

Inbound marketing has gotten a lot of press in recent years, as has its favorite child: content marketing. Marketers far and wide tout the benefits of inbound: it’s cost-effective, it’s personal, it builds relationships. Inbound marketing gives us the warm fuzzy feels, too. We like it. And we think it should absolutely be an integral […]

Retargeting: Court Users to Increase Conversions

You should be retargeting. Here’s why: Retargeting increases your conversion rate. Did we mention it increases your conversion rate? Conversion, conversion, conversion… Whether you’re capturing emails with a lead gen form, optimizing your site for organic search or sharing compelling original content across your social networks, the ultimate goal is always the same: to convert […]

Buzzwords Be Damned – Here’s Timeless Marketing Advice

You can’t swing a dead cat in the marketing industry without hearing hype about another app, plug-in, feed, feature or social media platform you should be using. (Not that we’re swinging dead cats. Just live ones. Very, very gently…) And then there are the buzzwords. For a while, it was all about Early Adopters and […]

Six Critical Digital Marketing Resolutions for 2013

There are a lot of things that digital marketers should consider putting on their New Year’s resolution lists this year. The following is a list of six critical items that are missed by many of the business with which we meet and are guaranteed to improve return on marketing investment (ROMI) in 2013.

2012 Digital Marketing Game Changers

We are all familiar with the adage: “Some things change, and some things stay the same.” But in the marketing world, we expect change—it is just part of playing the game. Trends continue to evolve with the ever-increasing social media and digital presence and, as industry experts, we are charged with predicting the next big thing.

Tips on Optimizing Your Google+ Local Page

The holiday shopping season is right around the corner.  We have quite a few clients and potential clients asking the same questions: how can I pump up my local SEO presence?  The answer: Create – Claim – Optimize you business’ Google+ Local page. For those who may not know, Google+ Local pages were formerly Google […]

What Does Optimization Really Mean on a Display Ad Network?

HyperX Media works hard to ensure clients’ campaigns succeed and goals are met.  The tool used to achieve this success is optimization.  We buy inventory from hundreds of local niche websites, national exchanges, retargeting partners, video partners, and more.  It is then our job to ensure the client’s budget is properly allocated to sites and […]