Get Responsive or Get Lost: You Need Responsive Design

  Mobile browsing now surpasses desktop browsing in at least ten major countries, including the U.S. and Japan. Google says that “89% of global smartphone owners make use of Google search on their handset.” Unless you’ve been cozied up under a rock, you’ve heard about Google’s increasing focus on mobile-friendly search. Google prioritizes user experience […]

Retargeting: Court Users to Increase Conversions

You should be retargeting. Here’s why: Retargeting increases your conversion rate. Did we mention it increases your conversion rate? Conversion, conversion, conversion… Whether you’re capturing emails with a lead gen form, optimizing your site for organic search or sharing compelling original content across your social networks, the ultimate goal is always the same: to convert […]

Buzzwords Be Damned – Here’s Timeless Marketing Advice

You can’t swing a dead cat in the marketing industry without hearing hype about another app, plug-in, feed, feature or social media platform you should be using. (Not that we’re swinging dead cats. Just live ones. Very, very gently…) And then there are the buzzwords. For a while, it was all about Early Adopters and […]

The Handy Guide to Repurposing Content

Content. People keep calling it “King” and telling you how much you need it. We’re not giving it a fancy title, but we do agree that you need content. And most of it needs to be your own – as in original, not curated. And it should be rich in relevant information, keywords, and visual […]

Lunch & Learn – 5 Keys to Marketing Automation Success

Recently a group of marketing professionals from a variety of industries met at the HyperX Media corporate offices to participate in our latest Lunch & Learn event. This month’s topic, 5 Keys to Marketing Automation Success, provided valuable insights and dispelled myths of what marketing automation can do for their businesses. HyperX Media CEO Jeff […]

June 2014 – Lunch & Learn Invitation

Marketing automation seems to be all the rage these days—and it should be. It’s one of the most effective tools marketers can leverage to generate demand, nurture relationships and—most importantly—drive sales. But a tool is only powerful if you use it correctly. What kind of results is your marketing automation system delivering? Marketing automation has […]

Content Marketing: Get the MORE You Want In 2013

Well here we are, knee deep in January 2013. Many of us have our New Year’s resolutions still firmly in place, with each goal focused on making the most of 2013.  What will you be doing different this year, this month, this week and today to ensure that when 2013 closes, you’ll be standing as […]

Six Critical Digital Marketing Resolutions for 2013

There are a lot of things that digital marketers should consider putting on their New Year’s resolution lists this year. The following is a list of six critical items that are missed by many of the business with which we meet and are guaranteed to improve return on marketing investment (ROMI) in 2013.