Why Marketing Should Own The Corporate Website

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Why the Marketing Team Should Own The Corporate Website.

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Date
Thursday, Dec. 1, 2016
Time
2:00pm MST
Location
GoToWebinar

IT/IS Team Still Lording Over The Corporate Website? If So, It’s Time That Marketers Fight for Full Control

In enterprise environments, IT/IS teams have historically owned the corporate website because it is viewed as a technology asset beyond the comprehension of mere marketers.

In today’s server technology ecosystem, managing a stable and secure web presence can be easily accomplished without the constant involvement of internal IT/IS staff. This combined with the mounting need for fast-paced changes and frequent technology stack updates and testing makes the IT/IS team misaligned to handle this task.

Register for our free webinar to arm yourself with a clear and compelling case for taking control of your corporate website.

Topics will include:

  • Tips on how to convince executives that marketing should have full control of the MarTech stack
  • Website hosting and technology overview translated for marketers
  • Website related MarTech software recommendations and descriptions
    • Analytics
    • A/B testing
    • Hosting performance and uptime monitoring
    • Marketing automation / personalization
  • Website go-live checklist

Questions?

Give us a call. We’ll be happy to give you more details. 801-386-9027 or [email protected]

Mark your calendar!


Date
Thursday, Dec. 1, 2016
Time
2:00pm MST
Location
GoToWebinar

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