How to Build a Marketing Automation Communication Map

Join Us at Our Next Free Lunch & Learn Event

How to Build a Marketing Automation Communication Map

Mark Your Calendar!

Date
May 24, 2017
Time
11:00 am - 12:00 pm PDT
Location
This is a virtual event.

Visit Lucidchart Website to Register for this Event

Getting the most out of your marketing automation investment requires strategic and tactical alignment between marketing, sales, sales operations, and executives. Communication mapping is a proven way to clearly articulate your strategy with all stakeholders.

Join the experts from HyperX Media and Lucidchart for lunch, and learn the steps to developing a map to find marketing automation success.

Who should attend?

Anyone looking for ways to increase ROI on their marketing automation and content marketing investment.

What will you learn?

  1. The purpose and uses of a communication map
  2. The foundational strategic building blocks behind a successful marketing automation strategy
  3. The best tools for building communication map workflow diagrams, including a focus on the benefits of the Lucidchart software platform
  4. How to articulate technology, marketing communication, tactical, and strategic requirements in a workflow diagram
  5. Examples from our experience working with software, healthcare and financial service clients

Questions

Give us a call. We would be happy to give you more details. 801-386-9027 or [email protected]

Mark your calendar!


Date
May 24, 2017
Time
11:00 am - 12:00 pm
Location
This is a virtual event.

A few compelling statistics

52%

52% of companies report “lack of effective strategy” as a barrier to marketing automation success.

Ascend2 – 2016

65%

65% of B2B marketers have no documented content marketing strategy.

Content Marketing Institute, 2016

77%

77% of ineffective marketers have not defined what content marketing success looks like.

Content Marketing Institute, 2016

20%

Companies with strong sales and marketing alignment achieve an average 20% annual growth rate.

Aberdeen Group, 2016